I’m from Milan, graduated at the
Catholic University of the Sacred
Heart with experience in the world of
financial advertising. I specialized
in the world of the personal image
care attending various courses at the
prestigious Academy of luxury in
Milan. I decided to initiate this change
of direction for two reasons: first,
because first impressions always
count, in fact, within 30 seconds
judgements are made and opinions

formed. It is hard to change other
people’s perceptions after wards, so
it is very important to make that first
impact last in a positive way!
This is especially significant if you
hold a leading role in society and
certainly in a business context. The
other major reason I was inspired to
make this change was a personal one:
I love studying people, and enabling
them to enhance their own natural
resources in an engaging way.